7.8.09

我很醜 但我無偷野

愛抄才會贏。唔抄,即係跟唔足reference, 對唔住個客, 少咗單生意,何苦?

以下片段,同為廣告,一樣於免收費電視頻道播放,一樣有Production有Story Board有Idea甚至有Noise(以被惡攪過為指標),他們一樣入心入肺入腦甚至成為一個gag, 以宣傳效果而論絕對百份百達標,論Production cost, 他們亦比一眾抄考貓更低。通幾晚頂抄到一模一樣又如何? 學周星星話齋:「咁咪得個『雕』字」(from《食神》)

只不過以黑衫黑褲切雞大師或周身老豆老母資助潮物之流之眼光分析,此等廣告為之「柒」、為之「肉酸」、為之「核突」、為之「唔型」、一言蔽之:「冇Taste」。要有Taste, 就要跟示範單位,要跟,就意味著要抄。愛抄才會贏,要型就要抄。








8 Comments:

Blogger 學子 said...

"It is better to fail in originality than to succeed in imitation."
Herman Melville (1819 - 1891)

可惜,不適用於康港。

7/8/09 2:26 pm  
Anonymous Anonymous said...

are you kidding? have to disagree on this.
Design is to improve your environment, not to contaminate it...
copy is bad, but being original with this kind of stuffs is no less worse.
it's too easy to be original, it's only hard to be original and great. please do not give out wrong signals... students may think having a disgusting boy playing tennis to present design grad show is truly a good idea.

9/8/09 1:02 am  
Anonymous Anonymous said...

I'm a conservative.

9/8/09 1:15 am  
Blogger 朋友 said...

Designer通病:一牽涉到靚與唔靚的問題就寧舍易上頭。亦都係一條坳到天荒地老都唔會有結果的問題

我係想大家諗下到底"抄來的偽good taste"又有乜為?

9/8/09 12:23 pm  
Blogger 學子 said...

靚,但抄外國。
醜,但富草根地道創意。

康港普遍「入型入格的崇外人氣設計精英」,多 refer 前者。

... ...

首選. Original and great.
次選. Copy and nice.
寧願抄都唔好. Ugly and original.

9/8/09 4:38 pm  
Anonymous Anonymous said...

Ever seen EverLearning's new ad?
Which in some sense, already way ahead of most hong konger's taste.

Or just another copycat?

But anyway it's great fun to read their ad.

16/8/09 8:59 pm  
Anonymous Anonymous said...

Samples here maybe original, but only mundane works. It's not just a problem of being, but lacking design process at all. Do you really think their "original" idea is good or they simply suck?
Please, it's not about CHOOSING between "copy and nice" or "ugly and original".
Isn't this a blog praising good design? There's no need to pick out the most stinky so-called-original shit to play down copied shit indeed...
撈稿之禪述(http://www.hkdc.org/about/about_04.html)
So this could be another original work?
Jesus, don't argue for the sake of arguing...

3/9/09 12:33 pm  
Blogger 白色情人節 said...

great msg for me, thanks a lot dude˙﹏˙

17/3/10 7:00 pm  

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